Amanda
Smith
Most companies don't call me because they need more marketing. They call because something isn't working the way it should.
I tend to come in when there are too many moving parts and no one senior looking across all of them. I figure out what's actually wrong, what matters most, and what needs to happen next.
Your company's changed. The marketing hasn't.
Your brand no longer fits the business.
Your post-sale experience is creating friction.
Your marketing systems are getting in the way.
Fractional Marketing Leadership
There are multiple priorities, too many moving parts, or no clear senior owner connecting the dots.
I step in as a fractional marketing leader to bring direction across the work, make the necessary calls, and help the team move against a clear set of priorities.
Positioning & Brand
The company has changed. The market has changed. And the creative work no longer reflects where the business is going.
I help leadership evolve the positioning, sharpen the story, and give the brand a creative direction that moves it forward without starting over.
Event & Experience Strategy
Whether it’s a client event, retreat, launch, or internal gathering, even the smallest details matter. One disconnected experience can undo a lot of goodwill.
I shape the strategy, narrative, environment, and details so each event feels intentional and true to the brand. I can lead the work from concept through logistics, or partner with internal teams when the scale requires it.
Marketing Systems & Automation
There's no consistent process. The tools don't talk to each other. Or the team has outgrown the systems it has relied on.
New tools don’t fix broken processes. I find where workflows, systems, handoffs, and expectations have become disconnected, then reconnect the pieces so the work moves faster and with less friction.
"Amanda consistently delivers work that is visually impactful and strategically on point. She brings vision, precision, and business clarity to every project."
A 30-Minute Marketing & Positioning Diagnostic
Most of the time, the problem isn't the thing everyone is pointing at.
It's the thing underneath that has been there long enough to feel normal.
When you're close to the business, symptoms can start to look like causes.
- The messaging feels off, so you rewrite it.
- Leads are weak, so you change the campaign.
- The process is broken, so you buy a new tool.
Sometimes those are the right moves.
Sometimes they just build around the real problem.
I use this conversation to separate the symptom from the cause and identify what deserves attention first.
You'll leave with a clearer read on what may actually be getting in the way — before more time, money, or effort gets spent fixing the wrong thing.
No deck. No pitch. Just an honest conversation about what's going on.
Reach out to figure out what's actually wrong →What happens
next.
Some problems need an ongoing senior marketing partner. Others need a focused project with a clear beginning and end.
We decide based on what the problem actually requires.
How I
work.
I lead all work personally.
If a project needs additional support, I bring in trusted specialists from my network. I choose them, brief them, and stay connected from start to finish.
The thinking, direction, and quality remain with me.
Who I work
best with.
Founders and senior leaders who know something isn't adding up and want an experienced outside perspective.
They're not looking for another pair of hands waiting for a brief.
Not a hire
to manage.
You want someone who can question the premise, make calls, and stay close enough to the work to keep the thinking intact.
I'm not another hire to manage or a vendor to chase.